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Craft Your Authentic Instagram Strategy (New)
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How to study this course - a note from your teacher (3:08)
What you will learn in this course (2:09)
MODULE 1: PURPOSEFUL USE OF INSTAGRAM
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What is an authentic strategy and what is Instagram exactly? (7:55)
Common challenges and frustrations as biz owners using Instagram (2:11)
SOCIAL WITH HEART (Season, Strengthen, Sustain) - Bea's signature framework (2:29)
Purpose on Instagram (6:56)
What is a brand and why it matters in the SEASON phase (4:10)
Build & Grow your brand organically - key elements (11:49)
Tips for standing out and cut through the noise/ competition (10:23)
Content - What to post, what to share and what not to (8:11)
The Algorithm - how it works, what you need to know (7:12)
MODULE 2: AUTHENTIC POSITIONING
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What is authentic positioning? (1:27)
Authentic Instagram 101: being Authentic in the age of curated content (8:13)
Humanizing your brand and business (4:25)
Trust from your community (2:59)
Boundaries: what to share and what not to share (5:37)
MODULE 3: ART OF GENUINE CONNECTIONS
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Art of Genuine Connections (2:03)
Growing and captivating your audience (4:01)
Your Instagram audience (6:37)
Care about your audience (5:06)
Know your audience (9:58)
Lead with value (5:47)
Content examples {lead with value} (4:40)
Connect - forming connections and collaborations (16:04)
Keep In Mind - Mindful Instagram (8:52)
MODULE 4: PROMOTE & SELL WITH FINESSE
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Promote & Sell - Intro (1:51)
Your mindset around selling (2:18)
Redefine your relationship with sales (5:24)
Serve versus sell (12:28)
Everyday selling (14:31)
Social proof and building authority (11:25)
Hard Sell - asking for the sale (6:26)
MODULE 5: PROFITABLE & SUSTAINABLE
Profitable & Sustainable on Instagram - intro (2:10)
The secret to staying sane, making profits, and sustainability (1:58)
Metrics That Matter (and those that don't) (7:57)
Your workflow for Instagram (4:11)
The Algorithm - how it works, what you need to know
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